Lion (Aust) Consolidated P/L is a 100% family owned Australian company, operating from a 45,000 sq.ft. (4,000 sq. metre) distribution and office complex in Croydon, Victoria.
Lion was founded in 1980 by Peter Reinders, who with his wife Sandra are joint owners, managing director and director respectively.
The company was started from a market stall, and has seen extraordinary growth and expansion due to its aggressive marketing programs and development of new and innovative products.
The warehouse is kept fully stocked with approximately 2,000 Lion products with plans for further expansion and new product ranges already on the drawing board.
There are a number of reasons why customers should consider Lion as their number one auto accessory supplier. We can show you how to benefit from many services Lion can provide to help you increase sales and profit.
Listed are some of the services and benefits of dealing with Lion.
1. Excellent supply rate of around 99%, remember out of stock items are costing you sales and time, as they need to be re-ordered or a new source of supply found.
2. Approximately 2,000 products uniformly packaged under the Lion brand. Lion are leaders in packaging design and presentation. Attractive packaging design, presentation, pictorials and informative instructions will entice the consumer to make a purchase. Uniform package size within each range allows for easy and attractive merchandising.
3. Lion market full ranges of auto accessories, 12 volt auto products, auto electrical ranges, load restraints, trailer accessories, tarpaulins, picnic rugs, jacks and support equipment, hand tools, soldering irons, garden tools and hose fittings, wheelbarrows, hand trucks, safety equipment, ladders and much more. All products are attractively packaged under the Lion brand. No need to have several different suppliers and accounts, it will save you time, money and freight.
4. Lion has an area manager that can call on your store at agreed call cycles and implement an inventory replacement program, which will ensure that maximum stock turns are achieved, correct stock levels are maintained and that overstocks do not occur. We can also relay relevant sections of your store and ensure that only fast selling products are ranged. All products will be tagged with re-order cards for easy re-ordering and stock replenishment. Our excellent supply rate will ensure that all hooks have stock on them, as empty hooks means lost sales and profit. Range identification boards can be supplied at no charge; they will draw your customer's attention to the specific product group they require.
5. Lion market a number of attractive, space saving merchandisers which are fully bar coded for easy re-ordering. Scanning bars to suit these merchandisers are also available. Merchandisers have been tailored to suit small or large stores and are stocked with only the best sellers. The compact nature of these merchandisers will allow up to 200 products to be displayed in an area of approximately 2 square metres. All packs are professionally designed to reflect their product group giving the relevant department that professional look. They will enhance your store and make it easier for your customers to select the products they require.
6. Lion have available to their customers a highly successful retail promotional program, that commenced in 1993, and is aimed to maximize sales during peak selling periods of the year. Catalogues are of high quality and full colour, with overprinting and distribution available. Many customers have already benefited from this highly successful program, in which you can participate at little or no cost. I strongly advise you to contact your area manager for further details of this program and if distribution in your area is still available. These catalogues will not only dramatically increase your sales, but they will enhance your store's image and increase customer awareness of your store. They will allow you to compete with the multi nationals and group stores, who are continually filling your customer's letterboxes with catalogues during these peak selling periods, and taking your retail dollar. Let us take care of your marketing needs and watch your sales grow.
7. Lion will not always source the cheapest product available, but go to great lengths to source the best quality at a competitive price. We will only buy from factories that can guarantee on time delivery, excellent quality and have the necessary technology to deliver guarantees. Our experience has taught us that cheap is not always the best.
8. Lion products meet Australian Standards where required and Lion keep up to date with changes to standards.
9. Lion also have a number of exclusive products and products on which a patent or registered design is held. These innovative products and inventions such as rebound octopus straps, tool hooks etc. will help boost your sales and profit.
